After studies in chemistry (Copenhagen University), engineering (the Engineering Academy of Denmark), and physics (Copenhagen University), Professor Adam Lindgreen completed an MSc in food science and technology at the Technical University of Denmark. He also finished an MBA at the University of Leicester. Professor Lindgreen received his Ph.D. in marketing from Cranfield University. He has been a professor of marketing at Hull University’s Business School (2007-2010), the University of Birmingham’s Business School (2010) where he also was the research director in the Department of Marketing, and the University of Cardiff’s Business School (2011-2016). Under his headship of the Department of Marketing and Strategy at Cardiff Business School, the department was ranked first among all marketing departments in Australia, Canada, New Zealand, the UK, and the US based upon hg indices of senior faculty. Since 2016, he has been Professor of Marketing at Copenhagen Business School, where he also heads the Department of Marketing.
Professor Lindgreen has been a Visiting Professor with various institutions, including Georgia State University, Groupe HEC in France, and Melbourne University. His publications have appeared in Business Horizons, California Management Review, Industrial Marketing Management, International Journal of Management Reviews, Journal of Advertising, Journal of Business Ethics, European Journal of Marketing, Journal of Business and Industrial Marketing, Journal of Marketing Management, Journal of the Academy of Marketing Science, Journal of Product Innovation Management, Journal of World Business, Psychology & Marketing, and Supply Chain Management: An International Journal.
Professor Lindgreen’s books include A Stakeholder Approach to Corporate Social Responsibility (with Kotler, Vanhamme, and Maon), Managing Market Relationships, Memorable Customer Experiences (with Vanhamme and Beverland), and Sustainable Value Chain Management (with Maon, Vanhamme, and Sen) in addition to several other books.
The recipient of the “Outstanding Article 2005” award from Industrial Marketing Management and the runner-up for the same award in 2016, Professor Lindgreen serves on the board of several scientific journals; he is co-editor-in-chief of Industrial Marketing Management and previously was the joint editor of Journal of Business Ethics for the section on corporate responsibility. His research interests include business and industrial marketing management, experiential marketing, and corporate social responsibility. Professor Lindgreen has been awarded the Dean’s Award for Excellence in Executive Teaching. He has examined (dissertations, modules, and programs) at numerous institutions including Australian National University, Unitec, University of Amsterdam, University of Bath’s Management School, University of Lethbridge, and University of Mauritius.
Professor Lindgreen is a member of the International Scientific Advisory Panel of the New Zealand Food Safety Science and Research Centre, and he is a member of the Chartered Association of Business Schools’ Academic Journal Guide (AJG) Scientific Committee in the field of marketing.
Professor Lindgreen has discovered and excavated settlements from the Stone Age in Denmark, including the only major kitchen midden—Sparregård—in the south-east of Denmark; because of its importance, the kitchen midden was later excavated by the National Museum and then protected as a historical monument for future generations. He is also an avid genealogist, having traced his family back to 1390 and published widely in scientific journals (Personalhistorisk Tidsskrift, The Genealogist, and Slægt & Data) related to methodological issues in genealogy, accounts of population development, and particular family lineages.