Juliet Gerrard’s report on mission led science communication and engagement

NZFSSRC Case Study

The Centre’s work to help apple, pear and kiwifruit producers after Cyclones Hale and Gabrielle has been featured in a report commissioned by Dame Professor Juliet Gerrard,  the Prime Minister’s Chief Science Advisor.  The case studies were researched and written up by science communicator Ceridwyn Roberts, and provide a very informative survey of the different means science organisations are using to reach their target audiences in these times of fragmented and disrupted traditional media channels.  See page 32 for the NZFSSRC case study.